Classic American illustration is presented in many forms, but is always
recognizable. Bold colors, finely detailed drawings, and a nod to
popular culture are the hallmarks of the design aesthetic adopted by
fine artists, commercial illustrators, and designers. San Francisco’s
own Levi Strauss & Co. took this to heart when it created and
patented the first blue jeans in San Francisco in 1873![]() |
| Lighter Blues 1953 |
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| The Owners Favorite Pair 1899 |
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| American Way with Pants 1978 |
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| Western Wear Catalog 1959 |




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