Pantone Announces 2018's Color Of the Year

Be prepared to see the color purple — or, more precise, “ultra violet” — everywhere next year, because Pantone’s Color Institute has just made its annual announcement unveiling the color of the year, and for 2018 they’ve chosen a “blue-based purple that takes our awareness and potential to a higher level.

Different shades and uses of the Pantone 2018 Color of the Year.

“Ultra violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

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Exploring - Purple

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Purple is a color intermediate between red and blue. According to surveys In Europe and the U.S., purple is the color most often associated with royalty, magic, mystery and piety. When combined with pink, it is associated with eroticism, femininity and seduction.
Purple was the color worn by Roman magistrates; it became the imperial color worn by the rulers of the Byzantine Empire and the Holy Roman Empire, and later by Roman Catholic bishops. Similarly in Japan, the color is traditionally associated with the Emperor and aristocracy.