Monday, October 8, 2012

From Art Nouveau to Pop Day-Glo: Levi Strauss Advertising As Art

 Classic American illustration is presented in many forms, but is always recognizable. Bold colors, finely detailed drawings, and a nod to popular culture are the hallmarks of the design aesthetic adopted by fine artists, commercial illustrators, and designers. San Francisco’s own Levi Strauss & Co. took this to heart when it created and patented the first blue jeans in San Francisco in 1873

Lighter Blues 1953
The Owners Favorite Pair 1899
American Way with Pants 1978
Western Wear Catalog 1959

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